Is Direct Marketing A Scheme?

One of the biggest problems of network marketing, MLM (multilevel marketing) and direct marketing is a negative impression most people have the industry. Direct marketing companies have gotten a lot of negative press, many companies have been targeted as schemes, or Ponzi scheme as well as pyramid scheme. We need to remember that many of our large?direct marketing companies like Amway, Avon, and Mary Kay are legitimate MLM direct marketing companies.

One way to legitimize the?direct marketing industry is through media coverage like Forbes Magazine, writing about the benefits and drawbacks of developing a direct marketing business.

Ever been confused about how a ?home business? works? Of course you have, so have we. Most people have heard the term MLM (Multi-Level Marketing) and usually at the end of that the word, ?scheme? is added ? giving the whole business model a bad name. Well?let?s change your negative perception and tell you how your Great Aunt Joan, actually earned that pink Cadillac from Mary Kay! It?s brilliant real businesses? or ?MLM?s? very interesting, they are successful. Many of the longest standing organizations in this country have this business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Sounds legit right ? so why the bad press? See Complete Article?

What is Direct Marketing?

There are thousands of direct marketing companies selling every product imaginable from household products, health products and personal services. We also have some extraordinary examples of very successful entrepreneurs like Tracey Walker.

?I was introduced to the industry of Network Marketing in January of 2007 by a good college buddy of mine. He happened to be a mortgage broker who too was facing the music of not making money like we used to.When I saw the presentation, I signed up right away!? I just knew I was going to hit the ball right out of the park?in no time flat! I listened to my thriving upline and decided to follow their lead.

However Tracey was not very successful.?

She has since then earned over 300 thousand dollars in her internet business.

Another million dollar direct selling success story is Tara and Chris Wilson.

As Tara and Chris have grown and become students of the Direct Selling industry, they have discovered one true certainty? ? that Network Marketing is the most fun, rewarding, so called ?work?, that they have ever done.

To have an opportunity to get up each day and help people achieve their goals is more rewarding than any paycheck they have ever received. They strongly believe that this business is built one person at a time, focusing on forming solid business and personal relationships that create a positive environment for lasting success.

As you can see, there are thousands of legitimate direct marketing companies. If your interested in building a direct marketing business. There are a few things you should consider first:

Direct marketing is not like working from 9-5 with a supervisor directing your every working hour.

As a direct marketing independent agent, the keyword is ?independent.? You are uniquely responsible for the success of your business.

An independent agent must learn how to leverage the internet to ?approach? potential clients online.

There are unique marketing techniques particular to internet direct marketing that are very different from offline marketing.

If you are to become a successful online direct marketing independent agent you must have an experienced coach with a proven instructional system to teach you these unique marketing methods.

This is where 97% of internet direct marketers fail.

Finding a qualified internet marketing training program.

Source: http://edwincabrera.com/internet-marketing-business/is-direct-marketing-a-scheme/

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