LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns

LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site. In a blog post that the company plans to publish on its marketing website later today, Marketing Solutions Lead Jen Weedn writes that API access has been one of the most-requested features from LinkedIn's "tens of thousands" advertisers. Until now, those advertisers were limited to the company's self-serve interface, but with the API outside developers can build customized tools for running LinkedIn campaigns.

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